The history of Jula

The history begins with a log saw at the Jultorp farm on the edge of Varaslätten in Västergötland. Jula is the family business that became an international group with several companies and department stores in Sweden, Norway and Poland. This expansion that has led to today’s Jula is a history of curiosity, incentive and a strong entrepreneurial spirit.

Follow the history of Jula with us here.

Jula två kataloger från 1984 och 2017

A digital catalogue museum from the 1980s‑onwards

Tools, suits and cannons. The range has varied over Jula's more than 40‑years of history, but one thing remains – the products have been a key factor in Jula's success. The Jula catalogue was for many years a fundamental part of Jula's marketing and therefore we have collected all the catalogues from 1980 onwards in a digital archive where you can browse through the decades.