The second department store opened in Stockholm
The market began to change. Some competitors, Clas Ohlson and others, had started up very successful retail businesses and Jula chose to do the same thing and focus on department stores.
Jula therefore opened its second store, this time in Stockholm. The department store had the best possible advertising location on Drottninggatan, in the middle of the capital’s shopping centre. Distinctive displaying has always been a guiding principle for Jula.