Joachim Frykberg


Joachim Frykberg is appointed the new president

Johan Åberg leaves Jula and goes to KappAhl. Karl-Johan and the board appoint Joachim Frykberg as the new president of Jula AB. Joachim has been marketing manager in the company for the last nine years.

Karl-Johan says:

I have long-term plans for the development of Jula and I’m looking forward to working more closely with Joachim in this respect. Joachim has a profile with a background in both marketing and sales, which I consider to be very valuable when Jula now takes the next step in its development. I also think that Joachim is a good representative of the Spirit of Jula.