Award for customer club of the year
Jula wins the Retail Awards for customer club of the year. Retail Awards is arranged by Svensk Handel in cooperation with the trade journal Market to highlight, reward and acclaim successful companies, persons and commercial incentives. The motivation of the jury for their choice was:
“Building up a customer club in a short time that really makes a difference is not easy. Jula has done it.” The jury was above all impressed that Jula had succeeded in attracting men, who are otherwise hard to charm, to flock to it. The award was also motivated because the work had taken place quickly, in several countries at the same time, and with well functioning communication both externally and internally. The club was started in the autumn of 2011 and now has over 300,000 members.