1987
Advertisements with impact
An early bestseller at Jula was the Abac compressor, which as a result of an innovative line-up at the time sold in large volumes. Two of the staff can be seen in the advertisement, Karin and Magnus, who still work at Jula.
Karl-Johan says:
I made good advertisements, and the catalogue grew in size. In the end we sold tens of thousands of this compressor, it was a kind of a breakthrough for us.
