1998
The Jula catalogue
The catalogue has been extremely important for the development of the company, a large part of the business has been centred around it.
Karl-Johan says:
Now we can go online and check everything, but you couldn’t do that before. The catalogue used to be the bearer of the whole of the company’s offering. It cost quite a lot of money to do, and was even expensive to distribute, but it was necessary to run the business. They were tough years, made tougher to a certain extent as a result of the cost of the catalogue.