The finance company Wästgöta Finans is formed

Financing via unsecured loans is a growing market in Sweden, partly because of the more stringent repayment terms. This was something that was identified as an opportunity within the Jula group.

The finance company Wästgöta Finans was therefore established – the finance company within the Jula group that offers reasonable and straightforward, unsecured loans throughout Sweden. Taking off from JulaBase they have developed a vision and core values based on authenticity, decency and flexibility.