Joachim Frykberg resigns as CEO

In February 2022, Joachim Frykberg, former CEO of Jula AB and Jula Holding, left Jula after 20 years in the company. Joachim started as Marketing Manager at Jula in 2001 and then became CEO of Jula AB in 2012. In 2019, Joachim also took over as CEO of the group company Jula Holding.

"We worked very well together and had a good development going forward for the family business and the family group. These were intense years, but at the same time we had a lot of fun at work. Joachim did a fantastic job during his years at Jula, which I am very grateful for,” says Karl-Johan Blank, Group owner and founder of Jula Holding.